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Tobacco Industry's Campaign to Hide the Hazards of Smoking

English

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English

Mitt Romney: The Case for American Greatness

Social Science, Political Science

Speaker

Institution

Stanford University

Level

Language

English

Description

From the 1920s to the 1950s, the tobacco industry undertook a marketing campaign to hide the hazards of smoking and lure new consumers to its products. This video combines campaign images and the commentary of Stanford experts to demonstrate key tactics in this strategy. With the number of smoking-related deaths estimated to climb from 100 million in the last century to 1 billion in the 21st century, this retrospect provides insight into the industry's ongoing pursuit of profits at the expense of public health.

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Tobacco Industry's Campaign to Hide the Hazards of Smoking

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